🔍 Overview
Shadikey ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our matrimonial platform, including our mobile application and website.
By using Shadikey, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please discontinue use of our platform immediately.
📌 Key Point: We will never sell your personal data to third parties. Your privacy and safety are our highest priorities.
📋 Information We Collect
Personal Information You Provide
When you register and use Shadikey, we collect information you voluntarily provide:
- Identity Information: Full name, date of birth, gender, profile photo
- Contact Information: Mobile number (used for OTP verification)
- Profile Information: Religion, caste, mother tongue, education, profession, annual income, marital status, diet preferences
- Location Information: State and city (used for matching)
- Family Information: Family type, values, parents' occupations
- Partner Preferences: Your preferred age range, religion, education, and other criteria
- Photos: Profile photo and up to 4 additional gallery photos
- About Me: A self-description you choose to share
Information Collected Automatically
When you use our app or website, we automatically collect certain technical information:
- Device type, operating system, and app version
- IP address and approximate location
- Usage patterns (which profiles you view, swipe activity)
- FCM (Firebase Cloud Messaging) token for push notifications
- Log data and error reports
Information from Third Parties
We may receive information from third-party services such as payment processors when you subscribe to premium plans.
⚙️ How We Use Your Information
We use the information we collect for the following purposes:
- Account Creation & Authentication: To verify your identity via OTP and create your profile
- Matching Service: To suggest compatible profiles based on your preferences and profile details
- Communication: To send you match notifications, likes, and important account updates via push notifications
- Safety & Security: To detect and prevent fraud, fake profiles, and abusive behaviour
- Customer Support: To respond to your support tickets and resolve issues
- Service Improvement: To analyze usage patterns and improve our matching algorithms
- Legal Compliance: To comply with applicable laws and regulations
- Subscription Management: To process payments and manage your subscription
We process your data based on your consent, our legitimate interests in providing the service, and legal obligations under applicable Indian law.
🤝 Information Sharing
We do not sell, trade, or rent your personal information. We may share limited information in the following circumstances:
With Other Users
Your profile information (name, photos, age, profession, location at city/state level, religion, education) is visible to other registered users when they browse profiles. Your mobile number is never shared without your explicit consent.
With Service Providers
We work with trusted third-party companies who assist us in operating our platform:
- Cloud hosting providers (for data storage)
- Payment processors (for subscription billing)
- Analytics services (anonymized usage data only)
- Push notification services (Firebase Cloud Messaging)
For Legal Reasons
We may disclose your information if required by law, court order, or government authority, or to protect the rights, safety, and property of Shadikey, our users, or the public.
Business Transfers
In the event of a merger, acquisition, or sale of assets, user data may be transferred. We will notify you before your data is subject to a different privacy policy.
🔐 Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption: All data transmitted between your device and our servers is encrypted using TLS/HTTPS
- JWT Authentication: Secure token-based authentication with expiry
- Rate Limiting: Protection against brute-force attacks
- Input Sanitization: Protection against SQL injection and XSS attacks
- OTP Verification: Mobile number verified before account activation
- Secure Headers: HTTP security headers (HSTS, CSP, X-Frame-Options)
⚠️ While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password and to report any suspicious activity immediately.
✊ Your Rights
Under applicable Indian data protection laws, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Correction: Update or correct inaccurate information via your profile settings
- Right to Deletion: Request deletion of your account and associated data
- Right to Withdraw Consent: Withdraw consent for data processing at any time
- Right to Data Portability: Request your data in a machine-readable format
- Right to Restrict Processing: Request we limit how we use your data
- Right to Object: Object to certain types of data processing
To exercise any of these rights, please contact us at privacy@shadikey.in or use the Delete Account page for account deletion requests.
Data Retention
We retain your data for as long as your account is active. After account deletion:
- Your profile is soft-deleted and hidden from other users immediately
- Your account can be restored within 30 days of deletion
- After 30 days, your data is permanently deleted from our servers
- Anonymized analytics data may be retained for up to 2 years
🍪 Cookies & Tracking
Our website uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for the platform to function (session cookies, authentication tokens)
- Analytics Cookies: Help us understand how users interact with our platform (anonymized)
- Preference Cookies: Remember your settings and preferences
You can control cookies through your browser settings. Note that disabling essential cookies may affect platform functionality.
👶 Children's Privacy
Shadikey is strictly intended for users who are 18 years of age or older. We do not knowingly collect personal information from minors.
During registration, we verify age based on the date of birth provided. Profiles with ages below 18 are automatically rejected. If we discover that a minor has created an account, we will immediately delete it.
If you believe a minor is using our platform, please report it immediately to safety@shadikey.in.
📝 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page
- Send a push notification to all registered users
- Display an in-app notice for 30 days after the change
Continued use of the platform after changes constitutes acceptance of the updated policy. We encourage you to review this policy periodically.
📬 Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us:
- Email: privacy@shadikey.in
- Data Protection Officer: dpo@shadikey.in
- Address: Shadikey Technologies Pvt. Ltd., 123 Tech Park, Bangalore, Karnataka — 560001
- Phone: +91 80000 12345 (Mon–Fri, 10am–6pm IST)
We will respond to all privacy-related inquiries within 72 hours.